An Phước
An Phước is a Vietnamese fashion company founded in 1992 as a family garment business and best known for men's shirts, suits and ties. Since 1997 it has worked with Pierre Cardin, and it sells under the An Phước Pierre Cardin name through its own stores.
| Founded | 1992 |
|---|---|
| Origin | Family garment business |
| Partnership | Pierre Cardin, from 1997 |
| Core category | Men's shirts and suits |
| Website | anphuoc.com.vn |
What is An Phước?
An Phước is a Vietnamese clothing company that started in 1992 as a family garment business. It is best known for men's office wear and is widely recognised in Vietnam under the name An Phước Pierre Cardin.
History
The company began as a garment factory processing orders for export. Facing strong competition in contract manufacturing, it moved into exporting on its own account and developed business ties with Japanese companies. In 1997 An Phước entered into a partnership with the French house Pierre Cardin, which shaped its later development as a domestic fashion retailer.
Products and positioning
An Phước's range centres on:
- Men's dress shirts
- Suits and trousers
- Ties, bow ties and accessories
- Womenswear and footwear
The brand is positioned for professional, office-oriented customers.
Distribution
An Phước sells through its own store network in Vietnamese cities including Hanoi, Hue and Ho Chi Minh City.
Why it matters
An Phước is an example of a Vietnamese garment manufacturer that moved up the value chain from export processing to a domestic retail brand, using an international licence to build consumer recognition.
Frequently asked questions
What is An Phước Pierre Cardin?
It is the Vietnamese fashion company An Phước, which has worked with Pierre Cardin since 1997 and is known for men's shirts and suits.
When was An Phước founded?
An Phước was founded in 1992 as a family garment business in Vietnam.