COCO SIN
COCO SIN is a Vietnamese womenswear brand founded in Ho Chi Minh City around 2012. It designs fast fashion collections for confident, independent women and sells them through its own stores.
| Founded | Around 2012 |
|---|---|
| Founders | Yen Vu, Mai Huong Tran |
| Base | Ho Chi Minh City, Vietnam |
| Stores | Seven in four Vietnamese cities |
| Website | cocosin.com |
What is COCO SIN?
COCO SIN is a fast fashion womenswear label from Vietnam, founded in Ho Chi Minh City by Yen Vu and Mai Huong Tran around 2012. The brand targets a customer it describes as trendy, strong and sophisticated: a confident, independent woman.
History
The business began by importing clothing from Thailand before moving to design its own collections, which are produced locally and released with lookbooks. Its first store opened on Vo Van Tan street in Saigon. Mai Huong Tran later left the business, with Yen Vu continuing to lead it.
Products and positioning
COCO SIN focuses on on-trend womenswear, with quality presented by its founders as the main driver of its success. It has built visibility through celebrity collaborations, including:
- The It Girl collection with model Angela Phuong Trinh
- The Girl Boss collection with Pham Huong, Miss Universe Vietnam 2015
Distribution
The brand has operated seven physical stores across four Vietnamese cities, complemented by its own website.
Why it matters
COCO SIN is an example of a Vietnamese brand that moved from importing to in-house design and local production, building a domestic fast fashion business around its own aesthetic and celebrity partnerships.
Frequently asked questions
Who founded COCO SIN?
COCO SIN was founded in Ho Chi Minh City by Yen Vu and Mai Huong Tran around 2012.
What does COCO SIN sell?
COCO SIN designs and sells fast fashion womenswear, produced locally in Vietnam.