29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

Seven.AM

Vietnam

Seven.AM is a Vietnamese women's fashion brand based in Hanoi, known for office wear. It sells blazers, trousers, skirts, dresses and outerwear through showrooms in northern Vietnam and online.

Facts
BaseHanoi, Vietnam
FocusWomen's office wear
NetworkShowrooms across northern Vietnam
Websitesevenam.vn
Websitesevenam.vn
Segment
Mid-market
Categories
Womenswear
Sales channels
Own storesE-commerce

What is Seven.AM?

Seven.AM is a Vietnamese fashion brand headquartered in Hanoi. It is best known for office wear for women and has extended its range with collections aimed at younger customers, alongside its established office-wear lines for professional women.

Products and positioning

The brand designs womenswear for work and everyday wear. Its autumn and winter collections have included blazers, skinny trousers, culottes, skirts, jumpsuits, oversized T-shirts and mac coats.

  • Office wear for women
  • Blazers, trousers and skirts
  • Seasonal outerwear

Distribution

Seven.AM operates showrooms in Hanoi and across northern and north-central Vietnam, including Hai Duong, Hai Phong, Vinh Phuc, Thai Nguyen, Nam Dinh, Vinh, Thanh Hoa and Thai Binh. It also sells through its own website and its official Facebook page.

Why it matters

Seven.AM is one of the local labels serving Vietnam's growing population of urban working women, competing with international fast fashion through a focused office-wear offer and a regional store network.

Frequently asked questions

Where is Seven.AM from?

Seven.AM is a Vietnamese fashion brand based in Hanoi.

What does Seven.AM sell?

Seven.AM sells women's office wear and everyday fashion, including blazers, trousers, skirts and coats.

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