BO®BỤI
BO®BỤI (Bobui) is a Vietnamese streetwear brand founded in Ho Chi Minh City in 2014. It makes youthful, angel-themed clothing, backpacks and accessories influenced by hip-hop and rock street culture.
| Founded | 2014 |
|---|---|
| Base | Ho Chi Minh City, Vietnam |
| Signature motif | Angels |
| Product line | Angel Wear |
| Website | bobui.com.vn |
What is Bobui?
BO®BỤI, often written Bobui, is a local streetwear brand from Ho Chi Minh City, founded in 2014. It is one of the Vietnamese labels that grew out of the country's local brand movement among young consumers.
Products and positioning
The brand's identity centres on angel imagery, expressed through its Angel Wear line and the tagline "Wings of Luck, Peace & Love". Its style is youthful and free-spirited, drawing on hip-hop and rock street culture, and the brand presents itself as a supporter of emerging street-art talent. Products include:
- T-shirts, tops and trousers
- Backpacks, including laptop and student styles with angel and monogram prints
- Hats and footwear
- Bracelets and necklaces
Bobui emphasises careful manufacturing and durable materials, such as tarpaulin fabric and YKK zips on its bags, at affordable prices.
Distribution
The brand sells mainly through social media and Shopee, with its backpacks also stocked by Vietnamese bag retailers such as MIA.vn, and delivers nationwide.
Why it matters
Bobui is part of the generation of Vietnamese local brands that have built loyal youth followings through distinctive graphic identities and social commerce rather than traditional retail.
Frequently asked questions
Where is Bobui from?
Bobui is a Vietnamese streetwear brand founded in Ho Chi Minh City in 2014.
What is Bobui known for?
Bobui is known for angel-themed streetwear, backpacks and accessories inspired by hip-hop and rock culture.