29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

5THEWAY

Vietnam

5THEWAY is a Vietnamese streetwear brand based in Ho Chi Minh City that began its projects in 2014. It is one of the country's best-known local streetwear labels, selling T-shirts, hoodies and accessories.

Facts
Started2014
BaseHo Chi Minh City, Vietnam
StyleStreetwear
Core productsT-shirts, hoodies, bags and caps
Website5theway.com
Segment
Mid-market
Categories
MenswearWomenswearAccessoriesDenim
Sales channels
Own storesE-commerce

What is 5THEWAY?

5THEWAY is a streetwear label from Vietnam, regularly listed among the most recognised local brands in the country's youth fashion scene. The brand began its projects at the start of 2014 and is built around the idea of finding your way.

Products and positioning

The core of the offer is classic streetwear staples, complemented by accessories and a few adjacent categories:

  • Graphic T-shirts and hoodies
  • Jeans
  • Backpacks and wallets
  • Caps and hats
  • Lingerie

Its positioning follows the Vietnamese local brand model: designs aimed at young urban customers, sold at accessible prices compared with imported streetwear labels.

Distribution

5THEWAY sells through its own store in Ho Chi Minh City, on Su Van Hanh street in District 10, and through its website and social media channels.

Why it matters

Vietnam's local brand movement has turned streetwear into one of the most dynamic parts of the domestic fashion market, and 5THEWAY is among the established names that helped define it, showing how home-grown labels compete for young consumers through community and identity rather than price alone.

Frequently asked questions

Where is 5THEWAY from?

5THEWAY is a streetwear brand from Vietnam, with its store in Ho Chi Minh City.

What does 5THEWAY sell?

5THEWAY sells streetwear such as T-shirts, hoodies and jeans, plus accessories including backpacks, wallets and caps.

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