14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Sugarhill Brighton

United Kingdom

Sugarhill Brighton is a British womenswear brand designed in Brighton, Sussex, by a family-run team led by siblings Pawel and Aleks Przedpelski. It is known for printed dresses, jumpsuits and knitwear featuring hand-drawn prints, batik and embroidery.

Facts
OriginsBarcelona pop-up shop, 2002
Label created2006 (as Sugarhill Boutique)
Renamed2018
Design baseBrighton, Sussex
Size rangeCurve range up to size 22
Websitesugarhillbrighton.com
Segment
Mid-market
Categories
Womenswear
Sales channels
E-commerceWholesale

What is Sugarhill Brighton?

Sugarhill Brighton is a family-run British fashion label whose design hub is in Brighton, Sussex. It is led by managing director Pawel Przedpelski together with his sister Aleks, and focuses mainly on women's clothing.

History

The story began in 2002 with a pop-up shop in Barcelona. Aleks joined the shop after university, and the siblings, inspired by their love of travel, began designing and producing clothing in Bali, Indonesia, which proved popular with customers. The Sugarhill Boutique label was created in 2006, and the brand was renamed Sugarhill Brighton in 2018.

Products and positioning

The brand is best known for seasonal dresses, especially smock dresses, alongside jumpsuits, sundresses and knitwear. Its signature handwriting includes hand-drawn prints, batik printing and embroidered details. Bestsellers include:

  • Maggie T-shirts and Brighton Bretons
  • Noah sweatshirts and Rita knits
  • The Billy boilersuit

A Curve range runs up to size 22, and the brand uses organic cotton and LENZING ECOVERO fabric in its collections.

Why it matters

Sugarhill Brighton shows how an independent, family-run label can build a recognisable print-led identity and a loyal following from a regional design base.

Frequently asked questions

Where is Sugarhill Brighton from?

Sugarhill Brighton is designed in Brighton, Sussex, in the United Kingdom, although the business began with a pop-up shop in Barcelona in 2002.

Who founded Sugarhill Brighton?

The family-run brand is led by siblings Pawel and Aleks Przedpelski, with Pawel serving as managing director.

All brands