14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Lavish Alice

United Kingdom

Lavish Alice is a British ready-to-wear womenswear label centred on statement dressing. It makes dresses, suits, co-ords, tops, trousers and jumpsuits for occasions such as weddings, cocktail parties and race days.

Facts
OriginUnited Kingdom
FocusStatement and occasion wear
Main channelOwn online store
Websitelavishalice.com
Segment
Mid-market
Categories
Womenswear
Sales channels
E-commerce

What is Lavish Alice?

Lavish Alice is a womenswear label that describes itself as British at heart and as a refined ready-to-wear brand where statement dressing takes centre stage. Its collections are designed for dressing up rather than for basics.

Products and positioning

The range is built around occasion and event wear, with a strong focus on dresses and tailoring. It includes:

  • Maxi, midi and mini dresses
  • Suits and co-ords
  • Tops, trousers and jumpsuits
  • Bridal pieces and wedding guest outfits

Collections are organised around occasions such as weddings, cocktail events and race days, which makes the label a destination for customers shopping for a specific event rather than for everyday wear. Sale edits sit alongside the seasonal ranges.

Distribution

Lavish Alice sells directly to consumers through its own online store, which serves the United Kingdom in pounds sterling as its default market.

Why it matters

Lavish Alice reflects the strength of the occasionwear niche in British online fashion. By curating its assortment around events such as weddings and race days, the label targets high-intent purchases and builds a clear identity around statement dressing.

Frequently asked questions

Where is Lavish Alice from?

Lavish Alice is a British womenswear label that sells online, with the United Kingdom as its home market.

What does Lavish Alice sell?

It sells statement dresses, suits and co-ords, tops, trousers and jumpsuits, along with bridal and wedding guest collections.

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