Hay Life
Hay Life is a British unisex clothing brand founded by Ryan Llewellyn-Pace, a former managing director of Barbour. It sells knitwear, tailored jackets and trousers and accessories through John Lewis and Next.
| Founder | Ryan Llewellyn-Pace |
|---|---|
| Launched | 2024 |
| Fit | Unisex, slightly oversized |
| Launch stockists | John Lewis, Next, Hurr |
| Website | haylifeclothing.com |
What is Hay Life?
Hay Life is a unisex fashion brand from the United Kingdom, founded by Ryan Llewellyn-Pace, who is also its chairman. Llewellyn-Pace is a former managing director of the heritage brand Barbour, and launched Hay Life in 2024.
Products and positioning
The collection is cut in a slightly oversized fit for all genders. It includes knitwear and tailored jackets and trousers, with accessories, many of them made from recycled straw.
- Knitwear
- Tailored jackets and trousers
- Accessories made from recycled straw
Distribution
At launch Hay Life was stocked by John Lewis and Next, and by the rental platform Hurr. It also sells to independent retailers, including Outdoor and Country and Out With Style.
Why it matters
Hay Life is a recent example of a unisex, size-inclusive label launching directly into major UK department stores and rental platforms, rather than starting with its own stores. Its founder's background in heritage outerwear shapes its focus on quality, wearable pieces.
Frequently asked questions
Who founded Hay Life?
Hay Life was founded by Ryan Llewellyn-Pace, a former managing director of Barbour.
Where can you buy Hay Life?
Hay Life is stocked by John Lewis and Next, the rental platform Hurr and independent retailers.