RARE LONDON
RARE LONDON is an independent British womenswear brand from Liverpool, founded in 2002, that specialises in occasionwear. It designs dresses, co ords, tailoring and knitwear in house in the UK.
| Founded | 2002 |
|---|---|
| Origin | Liverpool, United Kingdom |
| Speciality | Occasionwear |
| Reach | Stocked in 20+ countries |
| Website | rarelondon.com |
What is RARE LONDON?
RARE LONDON is an independent womenswear brand that describes itself as Liverpool born, globally worn. It was co founded in 2002 by a husband and wife team, originally under the name Rare, and later renamed RARE LONDON as it expanded internationally.
Products and positioning
The brand focuses on occasionwear for women who dress with intention, with an emphasis on timeless silhouettes, elevated fabrics and statement design. Every collection is designed in house by its UK team. The range includes:
- Mini, midi and maxi dresses, including sequin, satin and pastel edits
- Co ords, jumpsuits, skirts and tops
- Tailoring, jackets, trousers and knitwear
Collections are curated around occasions such as birthdays, weddings, bridesmaids, race days, prom and graduation. The brand has also launched a loungewear collection.
Distribution
RARE LONDON sells directly through its own website and via retail partners including ASOS and Zalando, as well as selected independent retailers in the UK, Europe and the Middle East. It is stocked in more than 20 countries and operates a wholesale portal for trade buyers.
Why it matters
RARE LONDON shows how a regional British brand can build international reach through online marketplaces while keeping design in house.
Frequently asked questions
Where is RARE LONDON from?
Despite its name, RARE LONDON is an independent brand from Liverpool, founded in 2002.
What does RARE LONDON sell?
RARE LONDON sells women's occasionwear, including dresses, co ords, jumpsuits, tailoring and knitwear.