Emily and Fin
Emily and Fin is a British womenswear label founded by a designer couple, known for dresses, tops and skirts in a range of colours and patterns. It is sold through independent and high-street stockists in the United Kingdom.
| Founders | Emily and Fin |
|---|---|
| Country | United Kingdom |
| Category | Womenswear |
| Known for | Dresses, tops and skirts |
| Website | emilyandfin.co.uk |
What is Emily and Fin?
Emily and Fin is a British womenswear label created by two founders, Emily and Fin. Emily studied at Central Saint Martins, while Fin was managing an independent boutique when the two met. Soon afterwards they began making their own one-off pieces, which grew into a brand.
Products and positioning
The label describes its approach as simplicity with individuality. Its range focuses on dresses, tops and skirts, and styles come in a variety of colours and patterns. Named pieces from the early collections include the Annabelle Dress, the Carrie Skirt and the Rachel Top.
- Dresses, tops and skirts
- A range of colours and patterns
- Early styles named after people, such as the Annabelle Dress
Distribution
Early coverage in 2012 listed Oliver Bonas, Boutique Bird and Match Clothing among the stockists, alongside other online boutiques. The brand also has its own website at emilyandfin.co.uk.
Why it matters
Emily and Fin shows how a small design-led label can reach customers through a mix of established retail names and independent online boutiques, building recognition through distinctive prints rather than large-scale marketing.
Frequently asked questions
Where is Emily and Fin from?
Emily and Fin is a British womenswear label.
What does Emily and Fin sell?
The brand sells womenswear, mainly dresses, tops and skirts in a range of colours and patterns.