Little Mistress
Poeticgem Group · United Kingdom
Little Mistress is a British occasionwear brand founded in 2010 and known for hand-embellished designs. Since 2023 its intellectual property has belonged to Poeticgem Group, part of PDS Limited.
| Founded | 2010 |
|---|---|
| Founder | Mark Ashton |
| Owner | Poeticgem Group (PDS Limited) |
| Speciality | Hand-embellished occasionwear |
| Website | littlemistress.co.uk |
What is Little Mistress?
Little Mistress is a UK womenswear label specialising in occasionwear. The brand is known for hand-embellished designs for events, parties and special occasions, and it has also created white-label collections for high-street retailers.
History
The brand was founded in 2010, with Mark Ashton as founder and chief executive. In September 2023 Poeticgem Group, which is owned by PDS Limited, acquired the brand's intellectual property. Under the agreement, Poeticgem designs, sources and distributes Little Mistress products worldwide, and Mark Ashton joined the group.
Products and positioning
- Occasion dresses with hand embellishment
- Eveningwear and partywear
- White-label ranges for high-street retailers
The label sits between high street and premium, offering detailed, decorative pieces at accessible occasionwear prices.
Distribution
Little Mistress sells through its own website and through retail partners. In 2023 its spring and summer collection was made available online through Tu, the clothing brand of Sainsbury's.
Why it matters
The acquisition of Little Mistress by a sourcing group shows how established brand names are increasingly being combined with large supply chain operators to scale distribution internationally.
Frequently asked questions
Who owns Little Mistress?
Little Mistress has been owned by Poeticgem Group, part of PDS Limited, since 2023.
What is Little Mistress known for?
It is known for hand-embellished occasionwear for women.