UNIQUE21
UNIQUE21 is a UK womenswear brand selling modern, trend-led clothing and accessories online. It is known for blazer dresses, sequin pieces and bodycon dresses.
| Country | United Kingdom |
|---|---|
| Category | Womenswear |
| Known for | Blazer and sequin dresses |
| Channels | Own e-commerce, wholesale, ASOS |
| Website | unique21.com |
What is UNIQUE21?
UNIQUE21 is a British womenswear brand that sells modern, trend-led clothing and accessories. It trades mainly online and is aimed at women looking for statement pieces for occasions, evenings and going out, with an emphasis on fitted silhouettes.
Products and positioning
The brand's core categories revolve around tailoring-inspired and party styles, released in seasonal collections and frequent new drops.
- Blazer dresses and blazers
- Sequin dresses and rompers
- Bodycon, cut-out and mini dresses
- Jumpsuits and knitted dresses
The website introduces new styles through a regular Daily Drop section alongside seasonal collections.
Distribution
UNIQUE21 sells through its own online store, which offers free standard delivery on UK orders, and works with partners through wholesale, affiliate and influencer programmes. Its dresses and jumpsuits are also sold through ASOS.
Why it matters
UNIQUE21 is an example of the British online womenswear labels that combine their own e-commerce with large marketplaces and influencer marketing to reach a younger audience.
Frequently asked questions
Where is UNIQUE21 from?
UNIQUE21 is a British womenswear brand.
Where can I buy UNIQUE21?
UNIQUE21 is sold through its own website and through ASOS.