Raging Bull
Raging Bull is a British clothing brand founded in 2003 by former England rugby player Phil Vickery. It began as a rugby kit supplier and now makes rugby inspired lifestyle clothing, mainly menswear.
| Founded | 2003 |
|---|---|
| Founder | Phil Vickery |
| Origin | Cotswolds, United Kingdom |
| Sizes | S to 6XL |
| Website | ragingbull.co.uk |
What is Raging Bull?
Raging Bull is a British lifestyle clothing brand created by Phil Vickery, the former England rugby prop and World Cup winner. The name comes from a nickname he gained during his playing career, and the brand's core values of integrity, pride and passion draw on his approach on the pitch.
History
Vickery founded Raging Bull in 2003, after England's Rugby World Cup victory. It started as a sportswear company supplying playing kit to grassroots rugby clubs, with roots in the Cotswolds. In 2007 the brand moved into lifestyle clothing.
Products and positioning
The menswear range covers shirts, polo shirts, T shirts, knitwear, fleeces, coats and jackets, trousers, shorts and accessories, in sizes from S to 6XL. The brand has been expanding into activewear, womenswear and childrenswear. It has also worked on rugby partnerships, including with Gloucester Rugby, and on a clothing line with Massey Ferguson.
Distribution
Raging Bull sells through its own website and stores, and through retail partners that have included Next, Debenhams and John Lewis.
Why it matters
Raging Bull is an example of an athlete founded brand that has grown from team kit into a broader casualwear label with a strong sporting identity.
Frequently asked questions
Who owns Raging Bull clothing?
Raging Bull was founded in 2003 by the former England rugby player Phil Vickery.
What does Raging Bull sell?
Raging Bull sells rugby inspired lifestyle clothing, mainly menswear such as polo shirts, rugby shirts, knitwear and jackets.