Bikkembergs
Bikkembergs is a fashion label named after the Belgian designer Dirk Bikkembergs. It was introduced in 1996 with a focus on football dress.
| Introduced | 1996 |
|---|---|
| Designer | Dirk Bikkembergs |
| Designer's training | Royal Academy of Fine Arts, Antwerp, 1982 |
| Early focus | Football dress |
What is Bikkembergs?
Bikkembergs is a fashion label that bears the name of Dirk Bikkembergs, a Belgian designer. According to Wikipedia, the label was introduced in 1996 to focus on football dress.
History
Dirk Bikkembergs was born on 2 January 1959 in Cologne, Germany, and lived mostly in Diepenbeek, Limburg, Belgium. He graduated in 1982 from the Royal Academy of Fine Arts in Antwerp. His group sponsored a football team, later renamed F.C. Bikkembergs Fossombrone, and used it as a laboratory for styling and fabric technology.
Products and positioning
The early product focus was football-related dress, including exclusive jackets and high-performance underwear, which were tested and promoted by football players. The brand therefore links fashion with sport, a positioning that Wikipedia says included the claim that he was the first designer to hold a show in a football stadium. That claim is marked as needing a citation on the page.
Frequently asked questions
Who founded Bikkembergs?
The label is named after Belgian designer Dirk Bikkembergs, who introduced it in 1996.
What is Bikkembergs known for?
It is known for fashion linked to football, starting with football dress, jackets and performance underwear.