Howlin'
Howlin' is a Belgian knitwear and casualwear brand founded by Antwerp brothers Jan and Patrick Olyslager, known for Fair Isle prints made in Scotland.
| Founders | Jan and Patrick Olyslager |
|---|---|
| Origin | Antwerp, Belgium |
| Knitwear made in | Scotland and Ireland |
| Known for | Fair Isle prints and colour-block knitwear |
| Website | howlinknitwear.com |
What is Howlin'?
Howlin' is a Belgian knitwear and casualwear brand that grew out of a family business rooted in Scottish knitwear. It was founded by the Antwerp brothers Jan and Patrick Olyslager. The name comes from a Scottish slang term meaning smelly.
Products and positioning
The range spans knitwear and casual wear, including tees, shirts, shorts and traditional knitwear. The brand is known for Fair Isle prints and colour-block patterns. Its knitwear uses locally sourced yarns and traditional knitting techniques, and it is produced by specialist manufacturers in Scotland and Ireland.
The designs often feature vibrant colours and unexpected patterns, and the founders have cited their love of underground electronic music as an influence.
Distribution
Howlin' is stocked by specialist retailers such as End Clothing, which lists the brand under the name Howlin by Morrison.
Why it matters
Howlin' shows how a Belgian label can keep traditional Scottish knitting at the centre of a contemporary menswear offer.
Frequently asked questions
Who founded Howlin'?
Howlin' was founded by the Antwerp brothers Jan and Patrick Olyslager.
Where is Howlin' knitwear made?
Its knitwear is produced by specialist manufacturers in Scotland and Ireland.