Really Wild Clothing
Really Wild Clothing is a British womenswear brand founded in 2002 by Natalie Lake, specialising in tailored country clothing. It is known for classic pieces using Liberty fabrics and Linton Tweeds.
| Founded | 2002 |
|---|---|
| Founder | Natalie Lake |
| Majority owners | Nadja Swarovski and Rupert Adams (since 2024) |
| Signature fabrics | Liberty prints, Linton Tweeds |
| Website | reallywildclothing.com |
What is Really Wild Clothing?
Really Wild Clothing is a British fashion brand founded in 2002 by Natalie Lake. It designs women's clothing inspired by country pursuits, with a chic, well tailored and classic aesthetic rooted in British heritage style.
Products and positioning
The brand is known for its use of Liberty fabrics and Linton Tweeds, applied to tailored jackets, coats and country wardrobe staples. Its positioning sits in the premium segment, aimed at women seeking heritage inspired clothing that works both in the countryside and in town.
- Tailored tweed jackets and coats
- Liberty print pieces
- Country inspired womenswear and accessories
History
In May 2024, Nadja Swarovski and her husband Rupert Adams became majority owners of the business. Swarovski took on the roles of Chair, Chief Creative Officer and Chief Marketing Officer, with Adams as Managing Director. Existing shareholders Gabriela Luksic and her daughter Florence Newman remained involved, as did founder Natalie Lake.
Why it matters
Really Wild Clothing has helped define a modern take on British country style for women. Its change of ownership in 2024 brought new investment and leadership experienced in luxury brands, positioning the label for its next stage of growth.
Frequently asked questions
Who founded Really Wild Clothing?
Really Wild Clothing was founded in 2002 by Natalie Lake.
Who owns Really Wild Clothing?
Since May 2024, Nadja Swarovski and Rupert Adams have been the majority owners.