JAYLEY COLLECTION
JAYLEY COLLECTION is a British womenswear brand specialising in fur, faux fur and shearling outerwear and silk devoré kimonos. It sells through its own online store and fashion platforms such as ASOS.
| Country | United Kingdom |
|---|---|
| Specialism | Fur, faux fur and shearling outerwear |
| Also known for | Silk devoré kimonos |
| Key platform | ASOS |
| Website | jayleycollection.com |
What is JAYLEY COLLECTION?
JAYLEY COLLECTION is a womenswear brand from the United Kingdom. It describes itself as a specialist in fur and silk devoré kimonos and is known for statement outerwear.
Products and positioning
The range is dominated by outerwear and cover-ups, with a large catalogue covering:
- Fur and shearling coats, gilets and capes, including hooded styles
- Faux fur coats and bombers, such as striped, patchwork and longer-length designs
- Leather and shearling jackets
- Silk devoré kimonos and cashmere capes
Prices on its own store sit in the premium bracket, with many coats and jackets priced in the mid hundreds.
Distribution
JAYLEY COLLECTION sells through its own online store and through multibrand platforms, notably ASOS, which carries its faux fur outerwear. European retailers such as Shopenauer also stock the brand, and it has exhibited at the Pure London trade show.
Why it matters
JAYLEY COLLECTION shows how a British outerwear specialist can combine a direct online store with marketplace distribution to reach different price points within the same category.
Frequently asked questions
Where is Jayley Collection from?
Jayley Collection is a British womenswear brand from the United Kingdom.
What does Jayley sell?
Jayley sells fur, faux fur and shearling coats, gilets and capes as well as silk devoré kimonos.