Wyse London
Wyse London is a British womenswear brand founded in London in 2017 by Marielle Wyse. It started with colourful cashmere jumpers and now offers a full wardrobe of clothing, shoes and accessories.
| Founded | 2017 |
|---|---|
| Founder | Marielle Wyse |
| Origins | Cashmere knitwear |
| Stores | London, York and Southwold |
| Website | wyselondon.com |
What is Wyse London?
Wyse London is a women-led fashion label that describes its clothes as designed by women, for women. It designs for everyday life, from school runs and office days to parties and weekends away, with an emphasis on flattering fits and versatility.
History
Founder Marielle Wyse, a former television professional, returned to fashion after taking time out to raise her children. The brand began in 2017 with a small range of colourful cashmere jumpers sold through friends and word of mouth.
Products and positioning
From its knitwear origins the range has grown into a full wardrobe:
- Knitwear, including cashmere
- Dresses, tops, skirts and trousers
- Jeans, jackets and outerwear
- Accessories and shoes
The website also offers an outlet section and a preloved range.
Distribution
Wyse London sells online and through two central London stores in Marylebone and on King's Road, plus boutiques in York and Southwold. Customers can book free one-to-one styling appointments.
Why it matters
Wyse London shows how a founder-led knitwear label can expand into a full womenswear offer with its own store network.
Frequently asked questions
Who founded Wyse London?
Wyse London was founded in 2017 by Marielle Wyse, a former television professional.
Where are Wyse London stores?
The brand has stores in Marylebone and on King's Road in London, plus boutiques in York and Southwold.