Gina Laura
Ulla Popken · Germany
Gina Laura is a German women's fashion label that belongs to the Ulla Popken group. It sells its collection in sizes 38 to 48 through its own chain of stores.
| Group | Ulla Popken |
|---|---|
| Country | Germany |
| Size range | 38 to 48 |
| Store milestone | 300th store opened in 2015 |
| Website | ginalaura.com |
What is Gina Laura?
Gina Laura is a women's fashion label belonging to the Ulla Popken group of companies. It operates as a retail chain with its own stores.
Products and positioning
The label's collection of women's clothing is offered in sizes 38 to 48. It has also developed its own lingerie line, which was shown in a physical store for the first time in 2015.
Distribution
Gina Laura sells through its own stores. In 2015 the company opened its 300th store at the Centro shopping centre in Oberhausen, which it positioned as its first flagship and called a Gold Edition store. The shop covers about 120 square metres, with a bright sales floor and a boutique feel. Gold mannequins stand out against white ones, and the collection is shown in lifestyle settings interrupted by relaxation areas.
Managing director Hans-Joachim Schoeffel described the store as a vision to touch, and said more flagships could follow.
Why it matters
Gina Laura shows how a group-owned label can build a large own-store network around a defined size range, and how a flagship format can be used to upgrade the in-store experience.
Frequently asked questions
Who owns Gina Laura?
Gina Laura belongs to the Ulla Popken group of companies.
What does Gina Laura sell?
Gina Laura sells women's fashion in sizes 38 to 48, and also offers its own lingerie line.