14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Les Lunes

Germany

Les Lunes is a German direct-to-consumer womenswear brand focused on comfortable everyday clothing. It sells leggings, jumpsuits, tops, knitwear, dresses, underwear, shapewear, sleepwear and activewear through its own online shop across Europe.

Facts
FocusComfortable womenswear
ModelDirect-to-consumer online shop
MarketsGermany, Austria, Switzerland and wider Europe
Returns14 days
Websiteleslunes.de
Segment
Mid-market
Categories
WomenswearLingerieSportswear
Sales channels
E-commerce

What is Les Lunes?

Les Lunes is a womenswear label sold through its own German online shop. The team sums up its approach as making clothing that feels like a hug, quiet, honest, every day, putting comfort and soft materials at the centre of the brand.

Products and positioning

The range is built around comfortable everyday pieces that move between home, leisure and activity. It runs from loungewear and everyday basics through to intimates and sportswear, so customers can cover much of a casual wardrobe from one brand. The emphasis is on soft fabrics that are pleasant on the skin rather than on seasonal trends.

  • Leggings, trousers and jumpsuits
  • Tops, sweatshirts and cardigans
  • Dresses, skirts and bodysuits
  • Underwear, shapewear and sleepwear
  • Activewear

Distribution

Les Lunes is a direct-to-consumer brand. Its online shop serves Germany, Austria, Switzerland, Italy, France, Sweden, Denmark, Finland and Poland, as well as other countries, with free shipping above a minimum order value and 14-day returns.

Why it matters

Les Lunes reflects the growth of comfort-led, digitally native womenswear brands in Europe that sell a focused range directly to consumers across several markets.

Frequently asked questions

What does Les Lunes sell?

Les Lunes sells comfortable womenswear including leggings, jumpsuits, tops, cardigans, dresses, underwear, shapewear, sleepwear and activewear.

Where can I buy Les Lunes?

Les Lunes is sold through its own online shop, which delivers to Germany, Austria, Switzerland and several other European countries.

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