Mothwurf
Mothwurf is an Austrian family fashion business founded in 1988 that reinterprets traditional costume with modern elements. Known as Mothwurf Austrian Couture, it makes skirts, dresses, dirndls, blazers and trousers sold in its own stores in Austria and Germany.
| Founded | 1988 |
|---|---|
| Founders | Stefanie and Helmuth Schramke |
| Origin | Austria |
| First store | Vienna (1998) |
| Signature piece | Sisi swing skirt |
| Website | mothwurf.com |
What is Mothwurf?
Mothwurf, also presented as Mothwurf Austrian Couture, is an Austrian family business that designs traditional costume reinterpreted with contemporary elements. Its motto, Mode zwischen Ursprung und Zeitgeist, means fashion between origin and the spirit of the times. The family's roots in the textile industry go back to 1770.
History
The company was founded in 1988 by Stefanie and Helmuth Schramke, and their three children now work in the business. Mothwurf opened its first retail store in Vienna in 1998, followed by stores in Graz, Munich and, since 2021, Salzburg's Getreidegasse.
Products and positioning
Skirts are a central focus of the collections, including the knee-length Sisi swing skirt designed by Stefanie Schramke in 2008. The range also includes:
- Dresses and dirndls
- Form-fitting blazers and jackets
- Slim-fitting trousers
Distribution
Mothwurf sells through its own stores in Vienna, Graz, Munich and Salzburg and presents its collections at the Trachten and alpine fashion trade fair in Salzburg.
Why it matters
Mothwurf is part of a group of Austrian labels modernising Tracht for everyday wear, showing how traditional dress codes can be translated into contemporary, design-led womenswear.
Frequently asked questions
Where is Mothwurf from?
Mothwurf is an Austrian family fashion business founded in 1988, with stores in Vienna, Graz, Munich and Salzburg.
What does Mothwurf sell?
Mothwurf sells modern interpretations of Austrian traditional dress, including skirts, dirndls, dresses, blazers and trousers.