Ute Ploier
Ute Ploier is an Austrian designer label from Vienna, founded by the Linz born designer of the same name. Known for conceptual menswear, it added womenswear from autumn/winter 2015.
| Founder | Ute Ploier |
|---|---|
| Base | Vienna, Austria |
| Training | Central Saint Martins; University of Applied Arts Vienna |
| Womenswear launch | Autumn/winter 2015 |
| Website | uteploier.com |
What is Ute Ploier?
Ute Ploier is the label of a Viennese designer born in Linz and known for purist, conceptual fashion. She studied fashion at Central Saint Martins in London and at the University of Applied Arts Vienna.
History
Ploier founded her own men's label shortly after being named best menswear designer at the Hyères International Festival of Fashion and Photography. She worked in menswear for more than a decade before presenting her first women's collection for autumn/winter 2015. She has also collaborated with the British chain Topman.
Products and positioning
The label sits in the avant-garde segment. Ploier describes the idea, concept and social context as paramount to her work, and each collection is built around a story rather than formal design rules.
Distribution
The label has gained international recognition, particularly in Japan, which Ploier regards as an important market for avant-garde fashion. In Vienna the brand runs a showroom at Rüdigergasse in the fifth district, open by appointment.
Why it matters
Ute Ploier is one of the names that brought Austrian menswear to international attention, and since 2015 she has also led the Fashion and Technology bachelor programme at the University of Art and Design Linz.
Frequently asked questions
Who is Ute Ploier?
Ute Ploier is an Austrian fashion designer born in Linz and based in Vienna, known for conceptual menswear.
Does Ute Ploier make womenswear?
Yes, after more than a decade in menswear she launched her first women's collection for autumn/winter 2015.