AlphaTauri
Red Bull · Austria
AlphaTauri is a premium fashion lifestyle brand founded by Red Bull. It blends fashion with sportswear functionality and is a partner of the Austrian Olympic Committee for the Milan Cortina 2026 Winter Games.
| Founded by | Red Bull |
|---|---|
| Positioning | Premium fashion lifestyle brand |
| Partnership | Austrian Olympic Committee, Milan Cortina 2026 |
| Sold through | Select retail stores and alphatauri.com |
| Website | alphatauri.com |
What is AlphaTauri?
AlphaTauri is a fashion brand founded by Red Bull. Its Pitti Immagine Uomo exhibitor profile describes it as a premium fashion lifestyle brand that blends fashion with sportswear functionality and emphasises quality, elegance, comfort and performance. It aims to appeal to both athletes and fashion enthusiasts.
Products and positioning
The profile lists leather wear, knitwear, t-shirts, coats, bomber jackets, jackets, outerwear, parkas, polos and chinos. The brand is also listed as a proud partner of the Austrian Olympic Committee for the Milan Cortina 2026 Winter Games, and a sports lifestyle site reported on its presence at Casa Austria during the Games.
Distribution
According to the profile, products are sold in select retail stores and online at alphatauri.com, which points to a mix of wholesale and direct e-commerce.
What is not documented
Austria is given as the country because of the Red Bull link and the Austrian Olympic Committee partnership, together with a third-party directory hint.
Frequently asked questions
Who owns AlphaTauri?
AlphaTauri was founded by Red Bull, according to its Pitti Immagine Uomo exhibitor profile.
What does AlphaTauri sell?
It sells premium fashion such as leather wear, knitwear, coats, bomber jackets, parkas, polos and chinos.