Frauenschuh
Frauenschuh is an Austrian fashion label from Kitzbühel founded in 1997 by Kaspar Frauenschuh. It makes alpine-inspired skiwear and leather, loden and knitwear fashion handmade in Austria.
| Founded | 1997 |
|---|---|
| Founder | Kaspar Frauenschuh |
| Headquarters | Kitzbühel, Austria |
| Production | Handmade in Austria |
| Online shop since | 2011 |
| Website | frauenschuh.com |
What is Frauenschuh?
Frauenschuh is a family fashion business from Kitzbühel in Tyrol, Austria. Kaspar Frauenschuh trained as a tanner and leather tailor in 1974, took over his parents' tannery dating from the 1950s, and founded the Frauenschuh label in 1997. His sister has supported the business from the start.
Products and positioning
The label combines technical materials with traditional regional ones and produces its creations by hand in Austria:
- Fleece jackets, its signature piece
- Ski trousers and softshell catsuits
- Leather coats and deerskin men's coats
- Merino vests and knitwear
Materials range from leather, loden and merino wool to softshell and fleece, giving the brand its blend of alpine tradition and ski chic.
Distribution
Frauenschuh sells through its own stores in Kitzbühel, including a women's shoe shop in the town centre opened in the 1970s, and through an online shop launched in 2011. The family has chosen not to sell through large department stores.
Why it matters
Frauenschuh shows how a craft business rooted in a single alpine resort can build a recognisable luxury skiwear brand while keeping production local.
Frequently asked questions
Where is Frauenschuh from?
Frauenschuh is a family-run fashion label from Kitzbühel in Tyrol, Austria.
Who founded Frauenschuh?
Kaspar Frauenschuh, a trained tanner and leather tailor, founded the label in 1997.