Dariadéh
Austria
Dariadéh is a Vienna-based womenswear label founded in 2017 by Madeleine Alizadeh. It makes sustainably produced clothing for day and evening in sizes XXS to XXXL.
| Founded | 2017 |
|---|---|
| Founder | Madeleine Alizadeh |
| Headquarters | Vienna, Austria |
| Sizes | XXS to XXXL |
| Production | Portugal and Serbia |
| Website | dariadeh.com |
What is Dariadéh?
Dariadéh is a womenswear label from Vienna, Austria. It was launched in 2017 by Madeleine Alizadeh, an Austrian fashion blogger who was studying political science at the time. She started with a budget of 2,000 euros and a stock of printed t-shirts.
Products and positioning
The label designs clothing intended to work from day into the evening. It describes itself as inclusive and diverse and offers sizes from XXS to XXXL. Its spring and summer collection is made from Tencel, organic cotton, Bemberg cupro and linen, and the brand does not use synthetic fibres such as polyester or nylon.
Production and sustainability
- Production runs with small, carefully selected family businesses in Portugal and Serbia
- Transparent communication is a stated principle
- 50 cents from every website order goes to charitable organisations
The founder has spoken of the aim to set standards for comfortable, ethically made fashion, and has considered a second-hand portal and a recycling system for its products.
Distribution
Orders are placed through the brand's own website, dariadeh.com.
Why it matters
Dariadéh is an Austrian example of a founder-led, direct-to-consumer label that combines extended sizing with natural-fibre materials and small-scale European production.
Frequently asked questions
Where is Dariadéh from?
Dariadéh is from Vienna, Austria, where it was founded in 2017.
Who founded Dariadéh?
Dariadéh was founded by Madeleine Alizadeh, an Austrian fashion blogger who was a political science student when she launched the label.