LUXUAR FASHION
LUXUAR FASHION is a German occasion wear brand specialising in evening gowns, cocktail dresses and bridal wear. Its collections are sold through bridal and evening wear boutiques across Europe and through an online shop.
| Country | Germany |
|---|---|
| Specialism | Occasion wear |
| Lines | LUXUAR LIMITED, MAGIC NIGHTS, LUXUAR COUTURE, MAGIC BRIDE |
| Experience | More than 20 years |
| Website | luxuar.com |
What is LUXUAR FASHION?
LUXUAR FASHION is an occasion wear specialist with a German language home market. It has supplied retailers for more than 20 years and focuses on glamorous dresses for special events.
Products and positioning
The brand designs for red carpet appearances, cocktail parties, balls, the opera and graduation celebrations. Its collections are known for large prints, trend colours and crystal stone embroidery, and are organised into several lines:
- LUXUAR LIMITED and MAGIC NIGHTS for cocktail and evening dresses
- LUXUAR COUTURE for evening gowns
- MAGIC BRIDE for bridal wear, including maternity bridal dresses
The dresses are complemented by matching accessories such as jackets, boleros, capes and bags.
Distribution
LUXUAR FASHION sells mainly through independent bridal and evening wear boutiques across Europe, which consumers can find through a shop finder on the brand website. Boutique owners can apply to stock the collections, and the brand also runs an online shop and takes part in trade fairs.
Why it matters
Occasion wear depends on specialist boutiques and seasonal trade fairs, and LUXUAR FASHION illustrates how a focused supplier serves this channel with distinct lines for evening and bridal customers.
Frequently asked questions
What does LUXUAR FASHION sell?
LUXUAR FASHION sells evening gowns, cocktail dresses and bridal wear, along with jackets, boleros, capes and bags.
Where can you buy LUXUAR dresses?
LUXUAR dresses are sold in bridal and evening wear boutiques across Europe and through the brand's online shop.