Honey Punch
Honey Punch is a women's fashion brand founded in Los Angeles in 2004 by Emma and Liz Watts. It is known for dresses, rompers, tops and other womenswear, now widely traded on resale marketplaces.
| Founded | 2004 |
|---|---|
| Founders | Emma Watts and Liz Watts |
| Origin | Los Angeles, United States |
| Category | Womenswear |
| Website | myhoneypunch.com |
What is Honey Punch?
Honey Punch is a women's fashion brand founded in Los Angeles in 2004 by Emma and Liz Watts.
Products and positioning
The brand's range is mainly apparel. Items that appear regularly include dresses, bodysuits, rompers and playsuits, tops, blouses, cardigans, sweatshirts, skirts, trousers, jackets and coats, along with bikini tops and scarves. Some listings also cover home and bath items such as sachets and body wash.
Styles tend to be versatile in colour, with many floral, lace and neutral options, and lace-detailed dresses for special occasions are a recurring theme.
Distribution
Honey Punch pieces are widely available on the resale marketplace Depop, where thousands of results are listed under the brand. These range from new, never-worn items to preloved ones, typically at low price points.
Why it matters
Honey Punch illustrates how a Los Angeles contemporary label from the 2000s continues to circulate through the secondhand market, which keeps the brand visible to younger shoppers long after its original sales.
Frequently asked questions
Who founded Honey Punch?
Honey Punch was founded in Los Angeles in 2004 by Emma and Liz Watts.
What does Honey Punch sell?
Honey Punch sells women's clothing such as dresses, rompers, tops, skirts and jackets.