CLAUDIA LI
United States
CLAUDIA LI is a womenswear label from New York, United States, led by designer Claudia Li. It makes ready-to-wear with a strong focus on prints and detail.
| Designer | Claudia Li |
|---|---|
| Based in | New York, United States |
| Core category | Womenswear |
| Collections | Two a year since spring 2020 |
What is CLAUDIA LI?
CLAUDIA LI is a New York womenswear brand led by its founder and designer, Claudia Li. She studied at Central Saint Martins and holds an MFA from Parsons School of Design. In 2013 she interned for Brandon Maxwell, and she later worked with Jonathan Anderson at JW Anderson in London.
Products and positioning
The label produces womenswear and ready-to-wear. For spring 2020 the designer reduced the number of collections from four a year to two. Her fall 2020 collection used prints inspired by her late grandfather, including goldfish prints on fluid dresses, crystal embroidery on a denim jacket and colourful plaids.
Business
The brand works from a Manhattan studio with a small team that handles design, production and business. Sales are handled directly by the designer, and some stores that had dropped the label returned after she changed direction.
Why it matters
CLAUDIA LI is an example of an independent New York designer label that stays small and adjusts its collection rhythm to protect its creative direction.
Frequently asked questions
Where is CLAUDIA LI from?
CLAUDIA LI is a New York womenswear brand, working from a studio in Manhattan.
Who founded CLAUDIA LI?
The brand is led by designer Claudia Li, who studied at Central Saint Martins and Parsons.