NIKKI CHASIN
NIKKI CHASIN is a New York based womenswear label founded in 2014 by Miami born designer Nikki Chasin. It makes polished, easy sportswear with a resort sensibility, using bold colour and playful textiles.
| Founded | 2014 |
|---|---|
| Founder | Nikki Chasin |
| Based in | New York |
| Signature | Resort inspired sportswear |
| Website | nikkichasin.com |
What is NIKKI CHASIN?
NIKKI CHASIN is a contemporary womenswear brand based in New York. Designer Nikki Chasin, who was born in Miami and trained at Parsons, launched the label in 2014 as a sportswear collection.
History
Two of the brand's best sellers, the Chase Classic Fete Skirt and the Captain Reversible Bomber Jacket, were originally designed for Chasin's Parsons thesis collection. They carried over into the commercial line and helped define its signature.
Products and positioning
The label's handwriting is described as smart and elegant yet easy and unfussy. Chasin draws on the classic character of Miami and translates it into a modern wardrobe, keeping a resort undertone in every collection regardless of season. Fabrics include:
- Embroidered silks
- Yarn dyed cotton stripes
- Custom jacquards
Bold colour and playful textiles set the pieces apart from more minimal contemporary labels, while the shapes stay wearable for everyday dressing.
Why it matters
NIKKI CHASIN is a typical example of the independent New York designer brand: founder led, built on a recognisable signature and sold through its own web shop and specialist boutiques. Its resort focus places it in a segment where print and colour drive repeat purchase.
Frequently asked questions
Who founded NIKKI CHASIN?
The brand was founded by designer Nikki Chasin, who was born in Miami and studied at Parsons.
Where is NIKKI CHASIN based?
NIKKI CHASIN is a womenswear label based in New York, launched in 2014.