Minnie Rose
Minnie Rose is an American luxury cashmere label founded by Lisa Shaller-Goldberg. It designs refined cashmere knitwear with a core collection and seasonal trend pieces.
| Founder | Lisa Shaller-Goldberg |
|---|---|
| Speciality | Luxury cashmere |
| Stockists | More than 800 stores |
| Website | minnierose.com |
What is Minnie Rose?
Minnie Rose is an American womenswear label specialising in cashmere. It was founded by Lisa Shaller-Goldberg, who serves as president and creative director. She launched the brand after the sale of Juicy Couture to Liz Claiborne.
Products and positioning
The label describes itself as a grown-up, refined luxury cashmere line. Its offer is built around a core collection of knitwear that is complemented by seasonal trend pieces, such as frayed fringe and ruffle trims, as well as lighter spring cashmere.
- Cashmere sweaters and cardigans
- Seasonal trend knitwear
- Lightweight spring cashmere
Distribution
Minnie Rose is primarily a wholesale brand and has been carried in more than 800 stores, including Neiman Marcus, Planet Blue and Shopbop, as well as specialty boutiques. It also sells through its own website.
The brand has run charitable capsule collaborations, including a collection with Melissa Meyers benefiting the Pancreatic Cancer Action Network.
Why it matters
Minnie Rose is an example of a focused, single-category label that has built broad wholesale distribution in the United States by concentrating on one material and refreshing it with trend-led details each season.
Frequently asked questions
Who founded Minnie Rose?
Minnie Rose was founded by Lisa Shaller-Goldberg, its president and creative director.
What does Minnie Rose sell?
Minnie Rose sells luxury cashmere knitwear, with a core collection and seasonal trend pieces.