Tonsure
Tonsure is a Danish menswear brand founded in Copenhagen in 2013 by Malte Flagstad. It won the International Woolmark Prize in the menswear category in 2017.
| Founded | 2013 |
|---|---|
| Founder | Malte Flagstad |
| Headquarters | Copenhagen, Denmark |
| Award | International Woolmark Prize 2017, menswear |
| Website | tonsure.eu |
What is Tonsure?
Tonsure is a menswear label from Copenhagen, Denmark, founded in 2013 by Malte Flagstad. The company is based in the heritage listed Christians Plejehus complex on Store Kongensgade in central Copenhagen, a former home for army veterans.
History
The brand gained early recognition in Danish fashion. Key milestones include:
- 2015: Danish Design Talent Award
- 2017: International Woolmark Prize, menswear category
Products and positioning
Tonsure designs men's clothing for a contemporary audience and has shown at Copenhagen Fashion Week. Its offer also extends to accessories such as sunglasses.
Distribution
The brand sells through its own web store and through a network of retailers in Denmark, elsewhere in Scandinavia and Europe, Iceland and Hong Kong. Stockists have included Illum, Louisiana in Humlebæk, Beams International Gallery, Ships and Aplace.
Why it matters
Tonsure is part of the generation of Copenhagen menswear labels that gained international visibility through industry prizes and a selective wholesale network.
Frequently asked questions
Who founded Tonsure?
Tonsure was founded in 2013 by Malte Flagstad.
Where is Tonsure from?
Tonsure is a menswear brand based in Copenhagen, Denmark.