9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Cream

Denmark

Cream is a Danish womenswear brand founded in 2004. It combines boho style with Scandinavian elegance, with an emphasis on prints, embellishments and detailed design.

Facts
Founded2004
OriginDenmark
CategoryWomenswear
StyleBoho with Scandinavian elegance
Segment
Mid-market
Categories
Womenswear
Sales channels
WholesaleE-commerce

What is Cream?

Cream is a Danish fashion brand founded in 2004. It designs womenswear that combines a boho influence with Scandinavian elegance, and describes its collections as feminine and cool.

Products and positioning

The brand puts weight on prints, embellishments and detailed design. Its range covers a full womenswear wardrobe and moves between office and formal looks, so a customer can build both everyday outfits and dressier occasion looks from a single collection.

  • Casual dresses and skirts
  • Trousers and jackets
  • Outerwear, blouses and knitwear
  • T-shirts and jeans

Distribution

Cream products are sold through online fashion retailers. The Boozt marketplace lists nearly 400 Cream products, which shows the brand's depth of range in the Nordic e-commerce channel, where the label is positioned as a feminine and cool option for everyday wear.

Why it matters

Cream is typical of Danish contemporary womenswear houses that reach customers largely through multi-brand online retailers, offering a recognisable print-led handwriting at mid-market prices.

Frequently asked questions

Where is Cream from?

Cream is a Danish fashion brand, founded in 2004.

What does Cream sell?

It sells womenswear including dresses, skirts, trousers, jackets, blouses, knitwear, T-shirts and jeans.

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