Moliin
Moliin is a Danish womenswear label founded in Copenhagen in 2013 by designer Lotte Moliin. It makes feminine, relaxed clothing with graphic prints, focused on shirts, dresses and knitwear.
| Founded | 2013 |
|---|---|
| Founder | Lotte Moliin |
| Country | Denmark |
| Core products | Shirts, dresses, knitwear |
| Website | moliin.com |
What is Moliin?
Moliin, also known as Moliin Copenhagen, is a Danish clothing label for women. It was founded in 2013 by designer Lotte Moliin, who trained at Designskolen Kolding, one of Denmark's design schools.
Products and positioning
The brand describes its style as a feminine collection with a raw, city edge, more recently with a bohemian touch and a cool attitude. Collections are designed for everyday city life rather than special occasions:
- Shirts and blouses, often with graphic prints
- Dresses with flowing silhouettes
- Knitwear
The label emphasises good materials and designs meant to remain wearable beyond a single season, with a relaxed, sporty feel.
Distribution
Moliin sells through its official webshop and through independent boutiques, including stockists in the United Kingdom that carry the label in store and online.
Why it matters
Moliin is representative of the small Copenhagen design labels that build an international boutique following around a recognisable print language and seasonless pieces.
Frequently asked questions
Who founded Moliin?
Moliin was founded in 2013 by Danish designer Lotte Moliin, a graduate of Designskolen Kolding.
What does Moliin sell?
Moliin sells womenswear, mainly printed shirts, dresses and knitwear.