MA.STRUM
MA.STRUM is a British technical menswear label founded in London in 2008 as a project with the Massimo Osti Archive. It is known for military derived outerwear made from coated, bonded and dyed technical fabrics.
| Founded | 2008 |
|---|---|
| Origin | London, UK |
| Heritage | Massimo Osti Archive |
| Key category | Technical outerwear |
| Website | mastrum.com |
What is MA.STRUM?
MA.STRUM is a menswear brand from London that began in 2008 as a project with the Massimo Osti Archive. Co-founder John Sharp later took sole ownership of the label and also acquired Boneville, one of Osti's historic brands.
Products and positioning
The brand's design draws on Massimo Osti's work for Stone Island, C.P. Company and Boneville. Its look is defined by utility detailing, arm badge branding and saturated colourways, with a strong focus on fabric innovation. The range includes:
- Hooded parkas and shell jackets
- Overshirts
- Jersey and knitwear
- Cargo trousers
Outerwear is the brand's best known category, made in coated, bonded and garment dyed technical fabrics. MA.STRUM sits at a premium price point and spans techwear, contemporary and workwear inspired styles.
Distribution
MA.STRUM is widely stocked by UK premium menswear and football casual retailers, sells through its own website and is also distributed in continental Europe.
Why it matters
MA.STRUM shows how a design archive can be turned into a contemporary label, carrying the technical outerwear tradition of Italian sportswear into a British brand for a loyal menswear audience.
Frequently asked questions
Where is MA.STRUM from?
MA.STRUM is a British menswear brand from London.
What is MA.STRUM known for?
It is known for military derived technical outerwear inspired by the work of Massimo Osti.