THREE FLOOR
THREE FLOOR is a London womenswear brand founded in 2011 by creative director Yvonne Hoang. It is known for feminine statement dresses with modern silhouettes, intricate detailing and lace finishes.
| Founded | 2011 |
|---|---|
| Founder | Yvonne Hoang |
| Base | London, United Kingdom |
| Speciality | Statement dresses |
| Website | threefloor.com |
What is THREE FLOOR?
THREE FLOOR is a London based womenswear label founded in 2011 by Yvonne Hoang, who leads the brand as creative director. It focuses on feminine dresses that pair modern silhouettes with intricate details.
Products and positioning
Dresses are the core of the brand. Its formal styles are designed as statement pieces, and the aesthetic draws on the Victorian era through lace finishes, ruffles and sensual fabrics. Named styles have included the Floral Feeling, Showcase, Solaris, Lucid Dreams, Intertwined and Lucha dresses.
- Feminine dresses with modern silhouettes
- Lace and ruffle detailing
- Four collections a year
Distribution
THREE FLOOR has presented collections during London Fashion Week and has been stocked by retailers including Cruise, which carried an exclusive collection.
Why it matters
THREE FLOOR is an example of a London occasionwear label that built its identity around a clearly defined product, the statement dress, and a consistent romantic design language.
Frequently asked questions
Who founded THREE FLOOR?
THREE FLOOR was founded in 2011 by Yvonne Hoang, who is the brand's creative director.
Where is THREE FLOOR from?
THREE FLOOR is a womenswear brand based in London, United Kingdom.