KikoRomeo
KikoRomeo is a Kenyan fashion house founded by Scottish-born designer Ann McCreath. It specialises in African-inspired contemporary clothing and is regarded as one of East Africa's leading fashion labels.
| Founder | Ann McCreath |
|---|---|
| Country | Kenya |
| Specialism | African-inspired contemporary clothing |
| Runways | Milan, London, New York, Paris, Lagos |
| Website | kikoromeo.com |
What is KikoRomeo?
KikoRomeo is a fashion house from Kenya, founded by Ann McCreath. Originally from Scotland, McCreath set up the brand after leaving a role with an emergency relief organisation, and it has grown into one of East Africa's leading fashion labels, described as a Kenyan heritage brand.
Products and positioning
The house specialises in African-inspired contemporary clothing. Alongside its main collections it runs a couture line at a higher price point, and it also designs lines for local and international retailers.
- Contemporary ready-to-wear
- Couture line
- Design work for third-party retailers
Distribution
KikoRomeo sells through its own retail in Kenya and online, and has developed an export business. The label has shown on catwalks in Milan, South Africa, London, New York and Paris, and at Lagos Fashion Week.
Why it matters
KikoRomeo is an established reference point for the Kenyan fashion industry, demonstrating how an East African label can build a domestic customer base while exporting and presenting on international runways. Its founder has also spoken publicly about the practical challenges of the market, such as high retail rents and finding skilled designers.
Frequently asked questions
Who founded KikoRomeo?
KikoRomeo was founded by Ann McCreath, a Scottish-born designer based in Kenya.
Where is KikoRomeo from?
KikoRomeo is a Kenyan fashion house and one of East Africa's best known labels.