Ann McCreath
Ann McCreath is a Scottish-born, Kenya-based designer and the founder of KikoRomeo, one of East Africa's leading fashion labels. Her brand makes African-inspired contemporary clothing and a couture line.
| Label | KikoRomeo |
|---|---|
| Base | Nairobi, Kenya |
| Origin | Scotland |
| Focus | African-inspired contemporary clothing |
| Website | kikoromeo.com |
Who is Ann McCreath?
Ann McCreath is a fashion designer based in Kenya and the founder of the label KikoRomeo. Originally from Scotland, she first came to Kenya for a three-month assignment with Médecins Sans Frontières, where she later served as a country representative before turning to fashion.
Products and positioning
KikoRomeo produces African-inspired contemporary clothing. Ready-to-wear outfits have been priced at around 7,000 to 13,000 Kenyan shillings, while the couture line starts considerably higher. Beyond its own collections, the company designs lines for local and international retailers and has looked at licensing the brand name for other products.
Distribution
The label sells through its own channels in Kenya and online, and it has explored formats such as mobile mini-boutiques to work around high retail rents. Its work has been shown at events including the UNCTAD14 conference in Nairobi and the Festival of Fashion and Arts.
Why it matters
Through KikoRomeo, McCreath has helped build a contemporary fashion business in East Africa, and she is regularly invited to speak about the business of fashion in the region.
Frequently asked questions
What brand did Ann McCreath found?
Ann McCreath founded KikoRomeo, a Kenyan fashion label.
Where is Ann McCreath from?
She is originally from Scotland and has built her fashion business in Kenya.