14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Indi&Cold

Spain

Indi&Cold is a Spanish womenswear brand controlled by its founding family, the Santaolalla family, with its flagship store in San Sebastián. It sells through its own stores in Spain and a large international wholesale network.

Facts
OwnershipSantaolalla family
FlagshipSan Sebastián
Own storesAbout 20 in Spain
International900+ points of sale
Main channelWholesale
Websiteindiandcold.com
Segment
Mid-market
Categories
Womenswear
Sales channels
WholesaleOwn storesE-commerceMarketplaces

What is Indi&Cold?

Indi&Cold is an independent Spanish womenswear brand. The company remains controlled by its founding family, the Santaolalla family, and is closely linked to San Sebastián, where it has its warehouse and its flagship store.

Products and positioning

Indi&Cold designs women's fashion. About half of the range is produced in Europe and the other half in India, with a partner the company has worked with since its beginnings. Long supplier relationships are a feature of the business, with most current suppliers working with the brand for over a decade.

Distribution

Wholesale is the brand's largest channel. Its mix includes:

  • Around 20 own stores in Spain, with San Sebastián the flagship, followed by Madrid, plus key locations in Barcelona, Bilbao and Seville
  • More than 900 international points of sale
  • An own online store
  • Selected niche marketplaces, such as Ivalo in the Nordic countries

France is the largest international market, followed by Canada, Australia and Italy. The United States is a growth market and China a target, while Latin America is served through partners such as Liverpool.

Why it matters

Indi&Cold shows how a family-owned Spanish label can build international reach mainly through wholesale while keeping a compact own-retail network at home.

Frequently asked questions

Where is Indi&Cold from?

Indi&Cold is a Spanish womenswear brand based in San Sebastián, where it has its flagship store and warehouse.

Who owns Indi&Cold?

Indi&Cold is independent and controlled by its founding family, the Santaolalla family.

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