360cashmere
United States
360cashmere is a contemporary knitwear brand from the United States, launched in 2009 by the Gifford family. It makes women's cashmere knitwear, sold through retailers in the United States, Europe and Canada.
| Country | United States |
|---|---|
| Launched | 2009 |
| Founders | Leslie and Bruce Gifford |
| Second line | Skull Cashmere (July 2013) |
| Sold in | United States, Europe, Canada |
| Website | 360cashmere.com |
What is 360cashmere?
360cashmere is a United States knitwear brand that describes its women's collection as casual yet dramatic luxury pieces. According to the brand's own about page, it launched in 2009, after the founding family sold its SWEATER.COM business in 2006.
History
The founders are Leslie and Bruce Gifford together with their children Andrew and Alex, who the brand says were all raised in the fashion industry. The family describes itself as bi-coastal, with a New York upbringing and a West Coast lifestyle.
Products and positioning
The core range is women's contemporary knitwear built around cashmere. In July 2013 the brand added a second line, Skull Cashmere, with an edgier design direction led by Andrew.
Distribution
The brand states that its products are sold through retailers in the United States, Europe and Canada. A 2015 trade report additionally described own stores in California and wholesale accounts with US department stores and an online fashion retailer, but gave no further detail on the company's size.
Why it matters
360cashmere is an example of a family-run, founder-led label that built a niche in premium knitwear and extended it with a second, more fashion-led line.
Frequently asked questions
Where is 360cashmere from?
360cashmere is a United States brand. The founding family describes itself as bi-coastal, with a New York upbringing and a West Coast lifestyle.
Who founded 360cashmere?
The brand was founded in 2009 by Leslie and Bruce Gifford with their children Andrew and Alex.