Joie
Republic Brands Group · United States
Joie is a Californian contemporary womenswear label, historically part of Dutch LLC alongside Equipment and Current/Elliott. In December 2025 Republic Brands Group acquired Joie together with its sister brands.
| Origin | California |
|---|---|
| Former parent | Dutch LLC, Vernon, California |
| Current owner | Republic Brands Group (from December 2025) |
| Sister brands | Equipment, Current/Elliott |
| Website | joie.com |
What is Joie?
Joie is a contemporary womenswear brand from California. It became part of Dutch LLC, a Vernon, California company led by Serge Azria that also owned Equipment and Current/Elliott.
History
Serge Azria took the creative lead at Joie in 2004. In December 2012 the private equity firm TA Associates acquired Dutch, with Azria remaining in a leadership role to grow the portfolio. At that time the group described itself as a designer and distributor of premium contemporary apparel, selling through around 2,000 doors in 75 countries.
In December 2025 Republic Brands Group acquired Joie, Equipment and Current/Elliott.
Products and positioning
Joie offers womenswear in the contemporary price bracket, positioned on design, craftsmanship and attention to detail.
Distribution
The Dutch portfolio has been sold through department stores, boutiques, online channels and its own outlets.
Why it matters
Joie is an example of the Los Angeles contemporary label that scaled through department store wholesale and has since moved between private equity and brand management owners.
Frequently asked questions
Who owns Joie?
Joie was acquired by Republic Brands Group in December 2025, together with Equipment and Current/Elliott.
Where is Joie from?
Joie is a contemporary womenswear brand from California, historically based in Vernon.