LAMA JOUNI
LAMA JOUNI is a Dubai-based womenswear label founded in 2015 by Lebanese designer Lama Jouni. It focuses on refined wardrobe essentials with an emphasis on fit, cut and fabric.
| Founder | Lama Jouni |
|---|---|
| Founded | 2015 |
| Headquarters | United Arab Emirates |
| Designer training | Parsons Paris; Balmain; Rad Hourani |
| Recognition | Forbes Middle East Fashion Innovators 2024 |
| Website | lamajouni.com |
What is LAMA JOUNI?
LAMA JOUNI is the namesake womenswear label of the Lebanese designer Lama Jouni, based in the United Arab Emirates. The brand's stated aim is "redefining essentials": clothing that prioritises simplicity, style and comfort.
History
Jouni studied fashion history and tailoring at Parsons Paris and apprenticed at the Parisian houses Balmain and Rad Hourani before establishing her label in 2015. She showed at Fashion Forward Dubai, and her collections were later offered on Moda Operandi. Her Spring/Summer 2024 collection was unveiled at Dubai Fashion Week in October 2023, where she also sits on the committee.
Products and positioning
Collections are released as numbered series and centre on dresses, suiting and other everyday pieces, often in soft, body-hugging fabrics. The brand also offers a small home scent range. Key features include:
- Numbered collection series, such as Series 13
- Workwear suits and essential dresses
- Biodegradable fabrics and limited stock produced according to demand
Why it matters
Jouni was ranked among Forbes Middle East's Fashion Innovators in 2024. Her label is a reference point for the Gulf's growing contemporary fashion scene, combining Paris training with a regional, demand-led production model.
Frequently asked questions
Where is Lama Jouni from?
Lama Jouni is a Lebanese designer whose namesake label is based in Dubai in the United Arab Emirates.
What does LAMA JOUNI sell?
The label sells womenswear essentials such as dresses and suits, released in numbered collection series.