Sofie Schnoor
Sofie Schnoor is a Danish family owned fashion label founded by designer Sofie Schnoor in 2001, starting with shoes. It now offers footwear, womenswear, childrenswear and a sport line, sold in about 600 stores worldwide.
| Founded | 2001 |
|---|---|
| Founder | Sofie Schnoor |
| Origin | Denmark |
| Own stores | Three in Denmark |
| Points of sale | About 600 worldwide |
| Website | sofieschnoor.com |
What is Sofie Schnoor?
Sofie Schnoor is a Danish fashion brand named after its founder, designer Sofie Schnoor. It was established in 2001 as a family owned, independent label and is known for Scandinavian style with an edge.
History
- 2001: the label launches with a shoe collection
- A clothing collection is added later
- 2007: PETIT BY SOFIE SCHNOOR, a children's line, is launched
Products and positioning
The brand works across several categories:
- Shoes, its original category
- Womenswear
- Childrenswear under PETIT BY SOFIE SCHNOOR
- SPORT by SOFIE SCHNOOR, a sportswear range for women and kids
Distribution
Sofie Schnoor has three own shops in Denmark and is sold in about 600 retail stores worldwide. Its distribution spans department stores, online, shop in shops, concessions, large and small retailers and high end design shops on all continents. The childrenswear line is presented at international trade fairs such as Playtime.
Why it matters
Sofie Schnoor shows how a Scandinavian footwear label can grow into a full lifestyle brand covering women, children and sport while remaining independent and family owned.
Frequently asked questions
Who founded Sofie Schnoor?
The brand was founded in 2001 by Danish designer Sofie Schnoor and remains family owned.
What does Sofie Schnoor sell?
Sofie Schnoor sells shoes, womenswear, childrenswear under PETIT BY SOFIE SCHNOOR and a sportswear line.