8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Stine Goya

Denmark

Stine Goya is a Copenhagen womenswear label founded in 2006 by the designer of the same name. It is known for bold colour and hand-drawn prints, offered as an alternative to the muted minimalism long associated with Scandinavian fashion. No parent group is documented in the sources consulted.

Facts
Founded2006
FounderStine Goya
HeadquartersCopenhagen, Denmark
SegmentPremium and contemporary
Main categoriesWomenswear, accessories, footwear
Websitestinegoya.com
Segment
Premium
Categories
WomenswearAccessoriesFootwear
Sales channels
Own storesWholesaleE-commerce

What is Stine Goya?

Stine Goya is a Danish fashion brand launched in 2006 by the designer Stine Goya. According to the brand, it was created to challenge the prevailing Scandinavian aesthetic, which had long favoured minimalism and muted tones, by offering a colourful and expressive alternative. The company is based in Copenhagen, and no parent group or outside owner is stated in the sources consulted.

Design and production

The brand states that its designs are made in-house at its office in central Copenhagen, where the prints are hand-drawn by the in-house team. Print and colour are therefore the core of the creative identity rather than a seasonal add-on.

Products and positioning

The range centres on womenswear and covers:

  • Dresses in mini, midi and maxi lengths
  • Tops, shirts, trousers, denim, skirts and shorts
  • Tailoring, knitwear, coats and jackets
  • Accessories such as hats, scarves, socks, bags and hair accessories

The label also lists footwear in trade directories and has released a collaboration with the sportswear brand Umbro. Its price positioning sits in the premium and contemporary band rather than in luxury.

Business model and distribution

Stine Goya sells through its own online shop and a stores page on its website, and it maintains a wholesale contact for retail buyers. The sources consulted do not give store counts, stockist names or revenue figures, so none are stated here.

Why it matters

Stine Goya is a reference point for colour-led Danish fashion and shows that a Copenhagen label can build an international identity on print rather than on the minimalist codes most associated with the region.

Frequently asked questions

Where is Stine Goya from?

Stine Goya is a Danish brand. It was founded in 2006 and its designs are made in-house at the brand's office in central Copenhagen.

What is Stine Goya known for?

The label is known for colourful, hand-drawn prints and expressive womenswear that stands apart from the minimalist Scandinavian look.

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