Forét
Forét is a Copenhagen menswear label founded in 2014 by Jesper Finderup and Jeppe Meier. It calls its style soft outdoor: functional clothing for both cities and nature.
| Country | Denmark |
|---|---|
| Founded | 2014 |
| Founders | Jesper Finderup and Jeppe Meier |
| Headquarters | Copenhagen |
| Style | Soft outdoor |
| Website | foretstudio.dk |
What is Forét?
Forét was founded in 2014 by Jesper Finderup and Jeppe Meier, who grew up together in Ringsted southwest of Copenhagen and moved to the city in 2009. The name is the French word for forest.
Products and positioning
The brand calls its style soft outdoor, meaning outdoor-inspired clothing that works in cities and nature rather than technical alpine gear. Designs draw on workwear, vintage scouting and military uniforms. The range includes:
- Overshirts, quilted jackets, knitwear and checked shirts.
- Corduroy and twill trousers.
- Hardgoods such as enamel mugs, kettles and lanterns, plus Opinel and Stanley collaborations.
- Footwear collaborations with Kleman, Tarvas and Novestra.
Distribution
Most garments are made in Portugal, shirts in North Macedonia and Turkey, and technical pieces in China.
Why it matters
Forét shows how a Danish label has built a distinct outdoor-meets-city identity around slower, handmade-feeling details.
The founders left careers in fashion and advertising to start the label, and its collectible touches such as embroidered emblems and hand-painted stamps reflect that background.
Frequently asked questions
Who founded Forét?
Forét was founded in 2014 by Jesper Finderup and Jeppe Meier.
What is soft outdoor style?
It is Forét's term for functional, outdoor-inspired clothing that works in both cities and nature.