Fruché

Fruché is a Nigerian ready-to-wear label founded by designer Frank Aghuno. It makes womenswear and unisex pieces that combine contemporary silhouettes with Nigerian culture and the founder's Bini heritage.

What is Fruché?

Fruché is a ready-to-wear label from Nigeria, founded by designer Frank Aghuno. The brand designs mainly womenswear for everyday wear, with unisex pieces, and is known for a playful, slightly zany take on feminine dressing.

History

Aghuno established the label in 2014. He has cited repurposing his mother's Ankara head scarves as a child as an early inspiration. Fruché won the Fayrouz L'Original Fashion Show in 2015, was a Fashion Focus Africa finalist in 2016 and made its debut at Lagos Fashion and Design Week in 2016. Its SS19 collection, "Free Spirits", was shown at Lagos Fashion Week in 2018.

Products and positioning

The label blends contemporary design with Nigerian culture. Recurring elements include:

• Wrap tailoring techniques used to create unconventional shapes
• Traditional materials such as Adire Eleko, coral beads and copper
• Saturated satins and feathers
• Colour references to Bini dress, such as the velvet wrappers traditionally worn by Bini women

Early lookbooks included collaborations with the artist Fred Aghuno, and some collections have also included looks for men.

Why it matters

Fruché is one of the Lagos labels that have built an international profile through Lagos Fashion Week and coverage in titles such as Elle and Essence. It shows how Nigerian designers are reworking local textiles and heritage references into contemporary ready-to-wear.

Frequently asked questions

Who founded Fruché?

Fruché was founded by the Nigerian designer Frank Aghuno, who launched the label in 2014.

What does Fruché make?

Fruché makes ready-to-wear womenswear and unisex pieces that combine contemporary silhouettes with Nigerian textiles and Bini heritage.

All brands