TJWHO
TJWHO is a Lagos based menswear brand founded in 2018 by designer Taju Ibrahim. It makes modernist, minimalist menswear that mixes West African, Japanese and Moroccan influences.
| Founded | 2018 |
|---|---|
| Founder | Taju Ibrahim |
| Base | Lagos, Nigeria |
| Focus | Minimalist menswear |
| Website | tjwho.co |
What is TJWHO?
TJWHO is a Nigerian menswear label based in Lagos and founded in 2018. Its head designer, Taju Ibrahim, started the brand as a side business while working in architecture.
Products and positioning
TJWHO presents itself as a modernist minimalist menswear brand. It reinterprets native and urban basics with cross cultural references, aiming for timeless pieces built on refined tailoring. Ibrahim cites Japanese aesthetics, Moroccan embroidery and West African culture among his influences.
- Tailored menswear
- Reworked native and urban basics
- Sustainable, timeless design intent
The brand has shown as part of the Lagos Fashion Week designer roster, which has helped position it among the new wave of Nigerian menswear labels.
Why it matters
TJWHO reflects the rise of design led menswear in Lagos, where young labels combine local references with a global minimalist language and an architectural approach to cut. Its focus on durable, considered pieces rather than seasonal novelty also aligns it with a more sustainable model of menswear.
Frequently asked questions
Who founded TJWHO?
TJWHO was started in 2018 by Taju Ibrahim, who launched it as a side business while working in architecture.
What does TJWHO make?
TJWHO makes minimalist menswear that reworks native and urban basics with cross cultural influences.