Masai
Masai is a Danish womenswear brand founded in Copenhagen in 1992 by siblings. It makes dresses, tops, knitwear, trousers and outerwear that combine elegance with wearability.
| Founded | 1992 |
|---|---|
| Founders | Siblings |
| Base | Copenhagen, Denmark |
| Certification | FSC certified viscose |
| Website | masai.co.uk |
What is Masai?
Masai is a Danish womenswear brand based in the historic part of Copenhagen. It describes itself as a creator of Timeless Creativity and designs relaxed, wearable clothing with a Danish sensibility.
History
The brand was founded in 1992 by siblings. The company behind it, Masai Clothing Company, was later acquired by the private equity firm Silverfleet Capital.
Products and positioning
Masai's collections cover:
- Dresses, often mixing prints and fabrics
- Tops and knitwear
- Trousers
- Coats and jackets
Many pieces are pared back with the focus on cut, while others draw on artistic influences in their prints. The brand reports that it was the first fashion brand worldwide to achieve FSC certification, meaning its viscose uses wood fibre from responsibly managed or controlled sources.
Distribution
Masai is sold through independent fashion retailers, such as department stores and boutiques in the United Kingdom, as well as through its own online shops.
Why it matters
Masai is an example of a Scandinavian mid-market womenswear brand that has built international wholesale reach and has used certified materials as part of its sustainability positioning.
Frequently asked questions
Where is Masai from?
Masai is a Danish womenswear brand based in Copenhagen.
When was Masai founded?
Masai was founded in 1992 by siblings in Copenhagen.