Free/Quent
Brands of Scandinavia · Denmark
Free/Quent is a Danish womenswear brand founded in 2009 and operated by Brands of Scandinavia in Kolding. It combines Scandinavian-inspired design with a focus on fit.
| Country | Denmark |
|---|---|
| Founded | 2009 |
| Founder | Niels Haahr Christensen |
| Operated by | Brands of Scandinavia A/S, Kolding |
| Own webshop | Since summer 2020 |
| Website | freequent.dk |
What is Free/Quent?
Free/Quent, also written Freequent, is a Danish womenswear brand operated by Brands of Scandinavia A/S in Kolding. It was founded in 2009, when Niels Haahr Christensen conceived the idea of a clothing line for modern women that offers comfort and style without sacrificing quality.
Products and positioning
The range combines Scandinavian-inspired design with a focus on fit. Its mission is summed up as "Luxury for less". Offerings include:
- seasonal outerwear
- dresses
- blouses and shirts
- trousers
Distribution
The brand is sold in more than 1,000 stores and webshops across Europe. It launched its first own webshop, freequent.dk, in summer 2020, adding a direct channel to an established wholesale business.
Why it matters
Free/Quent shows how a Danish wholesale-led womenswear label reached a broad European retail base before adding direct online sales more than a decade after founding. Its range is built around everyday womenswear categories, and its positioning rests on offering quality and comfort at an accessible price for the modern woman.
Frequently asked questions
Where is Free/Quent from?
Free/Quent is a Danish womenswear brand operated from Kolding, Denmark.
Who founded Free/Quent?
Niels Haahr Christensen conceived Free/Quent, which was founded in 2009.