Soft Rebels
Soft Rebels is a Danish womenswear brand designing modern, practical clothing in durable materials and timeless cuts. The label works with GOTS and GRS certifications and aims to respect both people and the planet.
| Origin | Denmark |
|---|---|
| Company | Soft Rebels ApS |
| Category | Womenswear |
| Certifications | GOTS and GRS |
| Website | soft-rebels.com |
What is Soft Rebels?
Soft Rebels is a Danish womenswear label, operated by Soft Rebels ApS. It designs modern women's clothing that combines practicality with style, for women who want to express their own style without giving up quality or sustainability. Its tagline is "Women support women, but make it fashion!"
Products and positioning
Collections focus on durable materials and timeless cuts intended to be worn beyond a single season. Typical pieces include blouses, T-shirts and everyday separates. The brand frames its approach around:
- Thoughtful design and high quality
- GOTS and GRS certifications that shape its sourcing
- Acknowledging the fashion industry's responsibility towards people and planet
Distribution
Soft Rebels is sold through fashion retailers and online platforms, including the Nordic fashion platform Boozt, and has been presented to international buyers through trade media such as Style in Progress.
Why it matters
Soft Rebels is representative of the mid market Scandinavian womenswear segment, where certified materials and longevity have become central selling points rather than niche extras.
Frequently asked questions
Where is Soft Rebels from?
Soft Rebels is a Danish womenswear brand operated by Soft Rebels ApS.
Is Soft Rebels sustainable?
The brand works with GOTS and GRS certifications and focuses on durable materials and timeless cuts meant to last beyond one season.