ROLAROLA
ROLAROLA is a South Korean women's fashion brand from Seoul. It describes itself as a new wave classic lifestyle brand and makes young casual clothing and bags inspired by the French New Wave.
| Origin | Seoul, South Korea |
|---|---|
| Focus | Women's clothing and bags |
| Flagship | Hannam, Seoul |
| Style | French New Wave inspired |
| Website | rolarola.com |
What is ROLAROLA?
ROLAROLA is a Korean women's brand that presents itself as a new wave classic lifestyle brand. It pays homage to the French New Wave in cinema, pairing a bold attitude with romance and sensitivity, and targets young women with a fun-loving lifestyle.
Products and positioning
The brand sells clothing and bags. It is associated with sailor-style looks and stripes, including striped knitwear and its striped bags. Seasonal collections cover knitwear, casual tops, skirts, trousers, outerwear and accessories; its autumn 2026 collection was titled OFF HOURS, while the summer 2026 collection ran under the concept 'A Little Color, Layered For Summer'. The brand's site also features a collection with singer Jang Wonyoung.
Distribution
ROLAROLA runs a flagship store in Hannam, Seoul, which operates as a tax refund shop for visitors, and further Seoul locations including Times Square and Seochon. New collections launch on its official online store.
Why it matters
ROLAROLA is one of the Korean women's brands that combine strong visual identity, celebrity collaborations and destination stores, a model that draws domestic shoppers as well as tourists in Seoul.
Frequently asked questions
Where is ROLAROLA from?
ROLAROLA is a South Korean brand based in Seoul, with a flagship store in Hannam.
What does ROLAROLA sell?
It sells young women's casual clothing, knitwear and bags, known for stripes and sailor-style looks.